With the proliferation of brands crowding the shelves of stores, wineries, distillers and breweries must make their products stand out. When it comes to wine bottles, the saying “judge a book by its cover” is more than accurate. The choice of wine is heavily dictated by the bottle’s appearance. A carefully constructed label has the ability to heighten our overall experience when consuming the product. Any label needs to grab people’s attention, spark intrigue, communicate a range of important messages and drive purchasing decisions.